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Why are we still struggling with strategy?
Strategy should not only position, it has to inspire. If it’s boring, it’s being done wrong.
Monique Zytnik
Jan 226 min read


What is Immersive Communication?
Immersive communication is here to stay it's a new way of thinking about communicating where you put the audience in the center of the...
Monique Zytnik
Oct 21, 20242 min read


A Fireside Chat on Internal Communication in the Age of Artificial Intelligence
Hosted by Sia Papageorgiou, Co-founder of the Center for Strategic Communication Excellence, and Ross Monaghan, Chair of the IABC EMENA...
Monique Zytnik
Aug 29, 20241 min read


Is There a Future for Internal Comms? Insights From Industry Experts
Hosted by Mike Klein, this was an exciting and much-needed debate on this topic between Kevin Keohane, Kerry-Ann Betton Stimpson, and I.
Monique Zytnik
Aug 22, 20243 min read


From Physiotherapy to Corporate Communication: Why Paying Attention to Best Practice Matters
I originally trained as a physiotherapist. I worked both in private practice and hospitals treating patients. Their lives were sometimes...
Monique Zytnik
Aug 14, 20242 min read
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